Ruth Black, founder of RTR Build Design had an existing website but it wasn’t doing what she wanted it to do. It wasn’t responsive. The before/after slideshows didn’t work like she wanted them to and the overall website was antiquated and required the assistance of a web developer to make any changes. She needed a website that she could easily update, that also included a blog where she could journal her progress on various projects throughout the great Los Angeles area. Her existing logo was a photo of letters she had hand drawn. It was not scalable. She wanted her logo to be in a form that she could use on T-shirts, signs, and vehicles. Finally, she wanted to start using Instagram to post projects in progress and begin to connect with some of her favorite vendors she worked with on projects. When we began working with RTR, there was no social media set up for the company.
Logo & Custom WordPress Website
We began by refining the company logo. We decided to incorporate “Ruins to Renovation” and “a design build firm” to the logo. Now when a prospective customer lands on the website or sees one of the RTR employees, they know right away that RTR is a design build firm with a reputation of turning buildings, homes and gardens from ruins into a stunning renovation. RTR is a design build firm, and with the addition of these two lines to the logo, prospective customers would no longer have to guess what role RTR played in the process.
The website reinforced this message by providing before/after images on the home page. Clients could now see immediate results.
We recreated the original logo’s RTR letters in Illustrator, and delivered the file as a vector that could easily be sized up or down with no quality degradation. The launch of the RTR rebrand included T-shirts for the RTR crew, new stationery, and a logo reversed on black for Instagram.
Our rebranding project with RTR Design Build included the design of a blog on the website where the owner, Ruth Black posts notes on her process on various design build projects.
RTR Design Build now has a portfolio website showcasing their home and garden projects. The responsive design is readily available for prospective clients to view on any screen size. Ruth’s journal brought a personal touch to the website by providing insight on the process of various projects through the eyes of the founder Ruth Black. We set up and branded a new Instagram account for RTR where Ruth Black shares the day to day progress of various projects throughout Los Angeles. Her personal touch to each post has proven to be an asset to the company as RTR is now booked solid for the foreseeable future. After one year her Instagram has a high engagement with a follower base of almost 800, and each post averaging 100 likes and 15 comments. RTR is truly a one of a kind creative company who values integrity, quality and beauty, and it shows in all of their projects.
Print Design + Writing
After the Website Launch, Ruth Black asked us to create a brochure presentation for Miele, the high-end appliance manufacturer. This pitch incorporated not only RTR Design Build but also the famed Lucques Group. RTR Design Build was working on a project with one of the owners of The Lucques Group, Suzanne Goin, a James Beard award-winning chef, on a design build project that would eventually be a destination and gathering place for famed chefs and foodies the world over. The plan, to bring Miele in as a partner, to outfit the kitchen with Suzanne’s favorite appliances. The pitch was a success. FROM HERE was responsible for the layout, the content flow and design, and editing and some rewrites of Suzanne Goin’s bio, her husband David Lentz, also a famous chef, and Ruth Black for RTR bio.